Bill Hudak. Growth exec. AI-native tech stacker. Consumer subscription expert. Operator at large.
I run ecommerce and growth for consumer software brands and, on the side, ship real apps in an afternoon. This is the hub — what I'm building, how I ship it, and how to work together.
How I'm shipping real software as one operator.
Company of One is the working guide behind everything on this page — the stack, the costs, and the workflow that lets one person go from an idea in the morning to a live URL by dinner. It reads like Stripe docs meets a strong LinkedIn post, and it's the same operating model I use for every app below.
- ✓ AI-native from the first prompt. Perplexity Computer plans and drafts, I edit and ship. No boilerplate, no ceremony.
- ✓ Boring, durable stack. React + Vite + Supabase + Vercel + GitHub. Cheap to run, easy to hand off, hard to break.
- ✓ Real problems only. Every app started as something I needed, then got shared with the small group who needed the same thing.
- ✓ Public links over static handoffs. Interactive apps are the delivery mechanism for shared decisions. PDFs are for the formal moment.
Apps I've built as a company of one.
Each of these solves a real problem I had, then got shared with the small group of people who had the same problem. React + Vite + Supabase + Vercel or a Perplexity-hosted app link, depending on who needs access. Time from idea to deployed URL, in the caption.
YE · Chicago
Phone-first trip companion for a 14-person concert weekend at Soldier Field — itinerary, suite & tickets, roster, questions, and a live pulse. Seven mobile tabs, real seat allocation, insert-only public forms.
PV Housing Tour Guide
Furnished-housing ranking app built while I was searching. Four candidate archetypes, reweightable scoring, AI Q&A, owner-only saves. Walked the tour with a plan; ended up choosing Paladia.
FastBilly Career
A private, AI-powered job-search operating system — Career Passport, explainable prioritization, warm-path detection, approval gates. Built around my own search first, then productized for other candidates.
Gamma library
Growth strategy, retention systems, and diligence decks I've written on Gamma — used for advisory intros, exec briefs, and diagnostic readouts. Selected decks shared on request.
A fixed-scope diagnostic for founders and investors.
I run 10-hour retention, growth, and diligence diagnostics for consumer software and DTC brands — no fee for the first pass, no commercial teaser attached. You get evidence, a prioritized diagnosis, and a real recommendation. Not a pitch deck.
- ✓ Eight-workstream diagnosis — acquisition quality, early behavior, lifecycle, transactional, account & subscription, save motions, data, involuntary churn.
- ✓ Artifacts, not chat. Raw pulls in the project, one durable analysis per swimlane, a hypothesis index with evidence.
- ✓ Independent attribution guardrail. Platform self-attribution doesn't count on its own; findings get corroborated.
- ✓ Evidence can reject the story. Priors get overturned when the data says so — that's the whole point.
Come say hi.
A short list of what's on the calendar. If you'll be at any of these, ping me.
-
SEP 17Details ↗SPEAKINGEcom North · LA Summit
Application-only summit for 6–7-figure+ DTC founders and operators. Retention, CAC/LTV, and the operating frameworks behind scaling in 2026.
-
SEP 22 –24Details ↗ATTENDINGRetailClub AI Festival
All-outdoor, beachside retail event from the Shoptalk / Groceryshop founders. Peer-to-peer working sessions on retail in an AI-first world.
-
SEP 23Details ↗DINNERGolden Hour Dinner
A small dinner for retail and commerce operators — the conversations that don't happen on a conference floor. Hosted by Wildcard, Hue, and Gigit AI.
-
OCT —Details soonEMCEEINGAnaheim event · TBA
Emceeing a full-day operator event in Anaheim this October. Details land here as soon as they're locked.
Twenty years turning consumer businesses into recurring-revenue machines.
I've operated at both ends of the funnel — brand and paid acquisition on one side, retention and lifecycle on the other — and I've been the person the deal memo lands on before either.
Short pieces on how I actually work.
Working notes, not think pieces. Most started as a real project and got distilled into something I could point at.
-
Vibe coding is a prompt. This is a company of one.The stack, the costs, and the workflow behind shipping real software solo.
-
A 14-person concert weekend, built as an app.How a private, phone-first trip companion beats a spreadsheet and a group chat every time — and what the seven tabs actually do.
-
Eight workstreams for a real retention diagnosis.Acquisition quality, early behavior, lifecycle, transactional, account & subscription, save motions, data, and involuntary churn. Use the whole map or the diagnosis is wrong.
-
Public links over static handoffs.Interactive apps are the delivery mechanism for shared decisions. PDFs are for the formal moment.
Best way in: email.
Founder, investor, operator, or just curious — pick the one that fits and send a short note. I read everything.